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<< Back to storiesBausch & Lomb

 

Bausch + Lomb, a division of Valeant Pharmaceuticals International, Inc., has one of the best-known and most respected healthcare brands in the world.Offering the world鈥檚 most comprehensive portfolio of eye health products, the company鈥檚 core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. 

As a sales representative in B&L, the major responsibility is to manage the customer relationship with distributions and hospitals or drugstores. For this kind of customer relationship management, B&L requires one CRM system to manage all the sales activities with the distributions. B&L plans to implement the CRM system, Salesforce, to track all the activities done by sales representative for each distribution. And with Breakingpoint鈥 solution, B&L sales teams are able to collaborate and manage customer data and orchestrate the sales cycles to improve customer experience.