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Founded in 1933, Hang Seng Bank Limited is one of Hong Kong鈥檚 largest listed companies. Their market capitalization as at 31 December 2013 was HK$240.3 billion. In keeping with its name, which means "ever-growing" in Chinese, and they are growing alongside their customers.

They have variety of services and products, and many of their clients use their products. That is to say, clients will work with the bank workers together. To offer the consistent customer experience, Hang Seng Bank needs to make sure that the workers should keep in touch across the regions and business areas. With the help of Salesforce, they could use the social channels to listen the voice from clients, and respond the clients鈥 questions quickly, which make the clients know more about their products and services.