Daimler is the world's leading auto maker, with luxury cars, light commercial vehicles, trucks and buses and other unique products, and a series of customized car service portfolio. Following the company founder's footsteps, Daimler will bring the creativity car revolution to China, to build the future of automobile industry in China and the world. Mercedes-Benz (China) is a subsidiary of Daimler group, is mainly responsible for the brand promotion and marketing for Benz, smart and AMG, and the distributor development and management.
There are 390 internal users and 400 external users, Benz use Salesforce Sales Cloud to manage their sales and marketing team, use Salesforce Service Cloud to manage their call centre and after-sales service, and use the portal to manage their dealer. Through the Salesforce CRM锛宼hey can realize the customer data unified management, unified platform to instant messaging, knowledge classification ,announcement, examination and approval, vehicle models and so on. In addition, they could also realize customer strategy by omni-directional communication model through weibo銆乵essage銆乪mail銆乨irect email.